Monday, November 19, 2007

Insight to Direct TV

In my previous post, I described my parents' drive (literally and figuratively) to watch their beloved Hoosiers. Saturday and their inability to watch their team play Purdue and win the Oaken Bucket finally drove them to make the big switch to satellite TV. The law of supply and demand has taken the day. When you can't supply the big games, the consumer is driven to search for other avenues to satisfy that demand. It's an amazing phenomenon.

Based on the front page article in Saturday's Indianapolis Star, Mom and Dad aren't the only ones feeling the pain inflicted by Insight...Comcast or other Indiana cable TV carriers. Supply and demand has won the day. The free-market economy and the consumers' demand has spoken. But will the suppliers actually listen. More to come.

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